Use as Intended

  • design & management
  • PPNT Gdynia, Poland

As it is said: Business likes working with happy people. Use as Intended is a multidisciplinary product design and managment studio established in 2016.

Alicja Wianecka is the owner, Industrial designer and design manager. She has worked, among others, for: Vitsoe London, Reserved and Malafor. She constantly cooperates with maradDesign design studio in Gdynia. She designs in the Design Thinking methodology. Her areas of particular interest include managing the implementation of items for production and working in interdisciplinary design teams.


Owner / Product designer at Use as Intended

05.2016 – Present Gdynia

Designer at maradDesign

09.2015 – Present Gdynia

I am part of team of product designers.

Product development at Vitsoe

01.07.2014 – 12.10.2014 London, UK

I was a part of product development team.

Designer Assistant at Malafor

05.2012 – 10.2012 Pomorskie, Poland

Fashion Designer Assistant Internship at Reserved, L.P.P.

07.2010 – 09.2010 Gdańsk, Poland


Make Me!, Łódź Design Festiwal

Finalist and at the exhibition

Graduation Projects, Cieszyn Design Centre

1 of 40 best graduation projects from Eastern Europe

Najlepsze Dyplomy – The best Graduation Projects, Design Centre Gdynia

The best graduation projects from Academy of Fine Arts in Gdańsk


Product designDesign managementIndustrial DesignDesign Implementation